"The gallery supports international contemporary artists through its nomadic programming that explores thematic topics of the environment and co-existence."
Informality is a contemporary art gallery that formed early in 2019.
In October 2019, the gallery opened a project space located in Henley on Thames to increase awareness of international contemporary art by supporting an exhibition programme to educate a wider audience on the edge of the chiltern hills. In addition to the gallery's project space, Informality curates site specific projects tailored towards themes of the environment and co-existence.
Informality enhances its exhibition programme with accompanying talks and lectures. These are tailored to aid emerging collectors in researching artists and understanding the art market.
Informality, using its network, also provides a discreet advisory service, offering support on secondary market sales.
Informality operates consciously towards its impact on the environment by considering how it can minimise its carbon consumption throughout the galleries operations.
Frederick, Director and Co-Founder of Informality, has worked in the industry for a decade and is a passionate supporter of the arts. He currently supports Tate, Serpentine Galleries, his local River Rowing Museum in Henley and further afield the Sydney Biennale.
During his time in Australia he was elected president of the AGNSW young members board where he went on to represent the Museum at an annual congress conference with World Friends Federations of Museums (WFFM) in Portugal, 2018.