Innovation as The Key to Engage Audiences

MCA Australia is successfully leading change in favor of contemporary art
In times when well-known names are the biggest audience drivers, museums and galleries are given the opportunity to innovate in order to appeal to audiences and make contemporary art more relevant.
Whether it is about changing the business model by eliminating the general adminission fee, building a new wing dedicated to educating the audience, making sure the narrative of the exhibition feels welcoming to everyone or just well thought out timing, new ideas emerge to help contemporary art reach broad audiences.
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